I help you put AI to work. From first advice to software your team actually uses.
Explore the services
How I see AI
AI only creates value when it fits the way your team actually works. That is why I do not start with technology, but with work that gets stuck: where knowledge is missing, information sits idle, or people spend too much time on manual tasks.
From there, I choose one promising application, make the value measurable, and only build further when it works in practice.
What I do
Three services that can stand alone or flow into one another. It often starts with consultancy and grows into automation or custom software.
Analysis, direction & adoption
I help companies identify valuable AI applications. Together, we analyse scenarios, define a strategy, and make sure your team can use AI with confidence.
What you take away
Efficiency & execution
I automate repetitive work and connect your existing tools into controlled workflows, from marketing and sales to HR and customer support.
Outcome Less manual work and fewer errors. More speed.
Product & platform
Bespoke AI-native software: chatbots that answer from your own sources, LLM dashboards that provide control over model usage, and products designed around AI from day one.
Outcome Software that does exactly what your team needs.
How I work
No large transformation programme upfront. Every phase has a concrete outcome and a clear decision point for the next step.
I understand the work, people, data, and result that must demonstrably improve.
Outcome · use case and success metricI build a focused pilot with real information and involve users early.
Outcome · working proof of valueI integrate what works, add controls, and make sure your team can take it forward.
Outcome · reliable daily useWork
A selection of projects currently in progress. Each one started with a concrete problem, not with the technology.
An internal chatbot that answers questions from your own documents and policies, with a source citation for every answer. Your team knows both the answer and exactly where it came from.
Build this for your organisation
Bronwijzer
Online
Which rules apply to a request for additional support?
120 km on the Camino de Santiago, building an AI app for mental health along the way. No office, no meetings—just the path and the code.
Visit backtobeing.techFounder of STN Studio in Amsterdam. I help companies put AI to work, from advice to software that sticks. When I am not building, I walk the Camino de Santiago, where I am developing an AI app for mental health along the way.
Frequently asked
Is your question not listed? Bring it to a short introductory call.
Go to contactWith a conversation about work that gets stuck or takes too much time. We then decide whether consultancy or a focused pilot is the best first step.
An AI readiness assessment, research into real workflows, prioritised applications, and a strategy with roadmap. Training and implementation guidance are included so your team can continue independently or we can build something together.
That is usually the starting point. We examine the systems, data sources, APIs, and working agreements already in place and design the solution around them.
No. I translate technical possibilities into concrete workflows and involve the people who will actually use the system.
We agree upfront what good output looks like, where source citations are required, and when a person must review or decide. We test those controls from the first pilot.
It depends on the use case, integrations, and desired outcome. After the introduction, you receive a proposal with a clear scope, phases, and investment—without starting unnecessarily large.
One concrete bottleneck is enough
Tell me what is currently manual, slow, or fragmented. In a first conversation, we determine the most logical next step together.